2011 Thor Range released

Champions demand excellence... from their equipment, from their team, from themselves. They know there’s no substitute for hard work in the relentless pursuit of victory. That’s why they spend countless hours on the test track and race circuit pounding out laps in search of the edge that will keep them ahead of the competition. That’s also why we’re right there with them developing new and innovative products that offer improved performance and durability.

Working with champions isn’t easy. Nobody punishes the gear more, nobody is more demanding, and nobody is quicker to voice their complaints. Of course that’s exactly why we work with them. Every time they speak, we listen. Every time they ride, we analyze. Every time they complain, we refine. And every single time, you benefit. Our products will outperform, outlast, and outclass the competition. After more than forty years of working with champions we’ve come to realize that we’re just as stubborn as they are when it comes to demanding excellence. We do this to ensure every Thor product will not only meet your expectations, it will exceed them.

View the 2011 Thor Catalogue

Open publication - Free publishing - More thormx

About Thor

Riding is not a static activity. The very nature of the sport is all
about motion. From the moment you first threw your leg over a bike, it was the motion of the riding that got you hooked. It’s the same for us. We see that same motion everywhere in our sport. On the track, the trails, the desert, and everywhere in between. We recognise that in order to progress, you have to keep moving forward. Riders know it. That’s why we seek out the most talented riders in the world in every discipline from Motocross to Freestyle, Off-Road to Supermoto. They know what it takes to progress, and they provide input that advances our product. We spend countless hours designing, developing, testing and refining our products to ensure they don’t just meet rider expectations, they exceed them on every level.